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Shopkick moved in to trial iBeacon with their service shopBeacon -- installing iBeacon functionality in 100 American Eagle stores nationwide. The move follows a Shopkick trial in 2 Macy's stores

"Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers." trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."

visa is rolling out a trial of contactless payment with BOA in sept., only in NY to select employees and customers

Google is spearheading efforts into more connectivity globally. It will be interesting to follow what implications arise.

Both Sony and Disney are among the first studios testing this new service, which makes its debut in South Korea, reports the Wall Street Journal. The move is being done to help curb piracy overseas by allowing people to rent movies a few weeks after they're released in theaters. For example, Django Unchained was released just three weeks after its debut in theaters across the country. Disney's Wreck-it Ralph, and Brave are also part of this new trial service.

The advert, which will have a two-week trial, will use a high-definition camera to scan hundreds of thousands of passers-by. It will guess their gender based on the distance between their eyes, the width of their nose, length of the jawline and shape of their cheekbones. With a built-in computer, touchscreen and sound, it will be 90 per cent accurate, its designers say. "We're not giving men and boys the choice to see the full ad on this occasion - so they get a glimpse of what it's like to have basic choices taken away," said Marie Staunton, Plan UK's chief executive.

Yet another QR storefront

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

antoine dodson is my hero youtube video is made into an awesome song that hits the billboard hot 100 list 

daily 7.15 billboards in japan (of course) have a camera that detects dominant age and gender of the audience surrounding it to determine what image/ad will be displayed kinda creepy? promises that they dont store images of ppl or w.e

Getting ready for cloud music competition to get serious. They're all going to have to start advertising at some point, right?

paypal running numerous pilots this year for physical goods that are purchased daily (gas, groceries)

Hmmm, I guess four hours is a start.