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French fast-food chain Quick brings that fantasy to life, celebrating the 3-D release of The Phantom Menace with menu items inspired by characters from George Lucas's iconic film franchise. The Darth Vader and Darth Maul burgers boast blackened or ruddy buns.

Ooh we kind of scooped AdAge.

@GirlBehindSix to promote new burger through a "140-character game show" not directly affiliated with Wendys at first. Gave away a lot of prizes to followers. Now trying to pull those 33,000 to the actual Wendy's account, not sure how that's working so far. Interesting bc they used very little advertising, especially when compared to Kraft Mac & Cheese who only gained 3,500 followers using TV and twitter campaigns. 

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.

Burger King -- quick-service restaurant joins Google, eBay and others in leveraging mobile to support home-delivery or same-day delivery strategies. Following footsteps of amazon and walmart's same day delivery

daily 7.8 put phone in dock in wall and listen to a "shower" of music in japan

Ridiculous, but awesome. Watch DirecTV Channel 111 for 5 minutes and get a free Whopper, watch for 10 minutes and get two. The only catch is that you have to press a button when prompted on screen, not just let the channel sit there. They've already given away 50,000 Whoppers. 

The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on-you must respond to occasional prompts, or you lose.