Tracking customers with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report.
Stores using the technology include Family Dollar, Benetton and Warby Parker. They use the information to decide on matters like changing store layouts and offering customized coupons, according to the Times report.
burberry's strategy:
The flagship, by Burberry's description, has seamlessly integrated technology throughout. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and and mirrors. Radio-frequency identification (RFID) chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content - say, information about a bag's stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk - will appear.
Comptoir des Cotonniers opened 10,000 virtual stores overnight to get 'Fast Shopping' going. Customers need only download the PowaTag app, which works with iPhone and Android devices, before they can start scanning special tags on items like clothes, bags, posters, and even ads on bus shelters. After scanning, a purchase can be made in as little as 20 seconds, with the item you buy being shipped to your home within 48 hours. The system works similarly to QR codes, but instead of scanning an item for more information you scan it to purchase it.
I'm starting to tag examples of what I think is the macro trend of "From mass to bespoke." The idea is that the last 75 years was dominated by "mass" mass production, mass distribution, mass media, mass marketing...now everything will be custom, artisan, bespoke...
