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Sprint is taking its "Now Network" concept a step further in a new advertising campaign that encourages even more talking, texting, emailing, video posts, tweeting and Facebook updates. Granted, Sprint doesn't have as many customers using its services as its bigger rivals, and it's well-positioned when it comes to spectrum. So the carrier apparently isn't worried about overtaxed network usage.

"Sprint has been forced to build a new 4G LTE network after betting its 4G strategy on WiMax and Clearwire (NSDQ: CLWR), and also had to pay dearly in order to carry the iPhone 4S on its network for the first time in October."

If you haven't noticed I think this Wifi phone thing is big. Why? The remaining 30% of people with dumb phones (late majority & laggards) will want low prices and will have low data needs. This is one way the the carriers could lower their plans (just like Sprint and T-mobile are already doing).

The Verizon bloodbath begins. Now imagine a T-Mobile & Sprint merger with Softbank's dough and Legere running the show.

This would be huge assuming (and that's a big assumption) it would be approved by the FTC and FCC

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

Is this really a thing?

VZW has been promoting it a lot lately...its only $3 a month or something.

Parents can see exactly what their kids are doing on their phones- apps, calls, times, texts. You can even set a watchlist to get a notification if they communicate with a certain person

I'm flagging this as it shows that it's currently possible to auto hand-off cellular service to Wifi. What happens when Wifi is faster and more pervasive since most revenue is cellular-data based?

""The f-ers hate you." Geez, I like this guy. On a related note, Sprint has supposedly put together the 50 billion to buy T-mobile and rumor has it that Legere will run the merged company (assuming the merger is even allowed to happen).

Pretty sad, but I never realized how close AT&T was to VZW in terms of subs. I also didn't realize that Sprint and T-mobile each have around 50 million subs. It would take much for either of them to "catch-up" since there already 50% of the way there.

weekly 10.8