Group items matching

in title, tags, annotations or url

The most interesting thing about this is that it is written for CMI (content marketing institute). It provides marketing considerations we are currently entertaining.

"Seurat, a new tool that allows for rendering of very high resolution immersive content even on mobile VR devices that don't necessarily have the best specs. To demonstrate Seurat's capabilities, Google showed off a collaboration with ILMxLAB, which brings cinematic-quality renders from Star Wars to interactive mobile VR."

"This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TVs, Microsoft Xbox 360s. And it's also about content: NPD says the most popular service for Web on TV viewers is Netflix, with 40 percent of connected TV watchers using the service."

content sharing site where handpicked fashion ambassadors upload images of their outfit -- like pinterest or pose.  If ambassador wants to sell a piece, users will have a chance to purchase the product

"Vimeo took a first step towards pay-per-view Tuesday with the roll-out of a limited slate of six paid-streaming titles. The movies, which include We Are Legion: The Story of Hacktivists as well as the LCD Soundsystem concert movie Shut Up and Play the Hits are meant to preview different features that will be available to all content producers once Vimeo rolls out pay-per-view in earnest early next year."

"Some 60 percent of them said they were influenced by expert content, compared to only 6 percent who said that advertising was their largest influence. "We said, wow, that's not how media dollars are being spent now." "

""We're a direct response shop and we are held to a strict ROI metric," said Will Ferguson, senior director of online marketing, display advertising & social media at 1-800 Flowers. The company uses AddThis--which offers a toolbar that enables users to share content over Facebook, Twitter and elsewhere-to help it collect data from billions of search queries, domains and URLs. "We are able to leverage this data to introduce new audiences to our product," said Ferguson."

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

Nielsen 2012 Social Media Report

"Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers." Trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."