The fee comes as Meredith plans to start running every ad from print in its
tablet editions as well. Until now it has sold ads in the tablet editions
separately.
Meredith said the $1,500 fee reflects the production process.
"Meredith has made a significant investment in our Enhanced for Tablet
editions, providing consumers with expanded content, interactive features and a
dynamic user experience," a spokesman said in a statement. "This fall, print
advertisers will now be offered an opportunity to appear in the EFT editions of
Parents, Better Homes and Gardens and Fitness at no cost. If an advertiser's
creative includes a URL and it is their preference to make that link 'live,'
there will be a $1,500 production charge. This cost is a minimal production fee
associated with the current production process it takes to enhance an
advertiser's creative."
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