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The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0

mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out.  when you finish you are entered in for a chance to win the car

A stat in this says that 39% of users on Cars.com accessed their mobile device while in dealership lots.  Mobile is the place to advertise for Cars.

good for daily 7.14

Social/UGC POV I really didnt know how good Porche was at social media- instead of sending out a facebook status thanking its 1 million fans for liking the brand, they put all the names of their fbk fans on their "finest" car that is displayed in a museum

To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments-then asked the public to bet on where a Golf traveling north from Oslo would run out of gas. The winner would get the car.

Tweetland will be a game where what people tweet turns real - if someone on the list tweets about being in traffic, then the road you're on becomes filled with cars.

Renault produced a fun thing for their most recent auto show, using RFID cards that tie to people's Facebook profiles. So fans could scan what they like, and it would auto post it for them on their profile.

a failed attempted at an interactive youtube experience for audi. users are supposed to click on the numbers to make it seem like they are in control of the car, but it doesn't work out well.