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A breakdown of Warner Bros. instant streaming of movies on Facebook's implications for brands 

Bloomberg is reporting that Microsoft will cease development of its family of Zune-branded music players due to weak demand and a desire to focus on its smartphone platform.

Infographic explaining their process, ragging on them.

Breakdown of various ARGs and such, discussion of blurring reality and fiction. Net point: people want stories that allow them to play along, but that is not the same thing as convincing them that the story is true. Ideally, they at least suspect it is not. "Instead of demanding that people believe their lie, they dreamt up a world people were desperate to be a part of." (of Cloverfield marketing)

"The pricing feature has another purpose: prohibiting drivers from generating profits on the rides they give. This is distinct from apps that let users summon a driver on demand, such as Sidecar, UberX and Lyft, which all promote the idea that everyday drivers can make a living using their platforms."

Baby boomers and technology