Mr. Coe says the agency's Tumblr commerce platform has two service levels:
one designed for small businesses and the other for brands. For the former,
Coexist and Stripe would take a roughly 6% cut of sales transacted through the
platform, but the service would be free to use. In the case of brands, he's
envisioning something more custom where Coexist might develop a Tumblr blog for
an event like Fashion Week and then power a pop-up store where Tumblr followers
could buy limited-edition goods that had been unveiled that week.
The service's first taker is Jeni's Splendid Ice Creams, which has 10 stores
in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole
Foods but shipped more than $1 million of product through its website last year.
Its Tumblr account launched last week, and items
for sale are marked with a yellow dot, including a $32 ice-cream-sandwich
collection.
Group items matching
in title, tags, annotations or urlDigital Advertising Develops Presidential Candidate Brands and Engages Voter Groups - c... - 0 views
1More
The race begins for vending machines in US cabs - 1 views
1More
New Twitter Cards Announced: App, Product, Gallery, and Deep-Linking in Mobile - 4 views
Head Transplant Patient Will Use Virtual Reality to Smooth Transition to New Body | Sma... - 0 views
Mattel aims to bolster toy sales via mobile site - Mobile Commerce Daily - Web site dev... - 0 views
« First
‹ Previous
201 - 220 of 358
Next ›
Last »
Showing 20▼ items per page