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another check-in app that lets you interact with your friends through conversation, games, polls, quizzes, etc.for points.  points can be redeemed for prizes like sporting event tickets

Based on this Facebook should buy WeChat for 17 billion, Line for 16 billion and Viber for 14 billion;-)

The National Movement for America's Children published an online video soliciting ideas for a clear, measurable approach to child development. This is being followed by a massive effort to aggregate and synthesize the responses into a cohesive national strategy for our children. This listening and dialogue will occur on the pledge site, on social media channels such as Twitter and Facebook, and in live town hall events throughout the country. The effort culminates Nov. 6 when we'll hold a rally to roll out this crowdsourced in Washington, D.C

consumers are entered in for a prize draw for a gift they want in exchange for watching an ad and answering a few questions

"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."

"Players of Call of Duty: Black Ops II will now be able to livestream their gameplay to YouTube directly from their Xbox 360 and PlayStation 3 game consoles. While casual players may be interested in posting their games, this is big news for the lucrative gaming-commentary industry on YouTube, and for the eSports scene as a whole."

"The amateur iPhoneographer demographic is huge -  there are far more iPhone 4S, iPhone 4 and iPhone 5 users in the world than had already joined Foap. But the founders also wanted to keep it iPhone only. So the founding pair decided to create a greater incentive for Foap's army of iPhoneographers to get their friends to join the community too: by offering commission. Every photo license on Foap costs $10. for every one sold, the photographer gets $5, while Foap keeps $5. But now, if you invite a friend, you get 10 percent of each of their photos that are sold. Your newly invited friend the photographer still gets their $5, though - your 10 percent "commission" comes out of Foap's take."

"If she has a criticism of Facebook Exchange, it would be the restrictions on serving dynamic creative. "For eBay dynamic creative is the real win. We have dynamic inventory and millions of [products] across categories." Because of Facebook's restrictive creative upload requirements, that level of creative automation is simply not possible. Asked For a piece of advice For marketers dabbling in FBX, Wehrmaker said, "You have to be thoughtful about measurement and creative, but it's not a big stretch from what we've already been doing in the ad exchange space."

From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""

"Medium, the new self-publishing platform from two of Twitter's co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers. "We want to help the best ideas and stories have the biggest possible impact," Williams said in an email. "for the vast majority of people, Medium will have a higher return-on-investment for writing than publishing one's own blog.""

"To get a feel for the tablet vs PC market, I again looked to IDC for data on computer sales. Last month, it reported a total of 87.7 million personal computers were sold in the third quarter of this year; down 8.6 percent from the year ago quarter. That's not a favorable trend, considering tablet sales grew nearly 50 percent in the past year. If you were to ignore the smartphone for this exercise - which has surpasses sales of the PC early this year - and do a quick calculation of the total tablets and PCs sold, 24 percent of the 115.5 "computers" were tablets in the last quarter."

According to Deadline, three different endings were filmed for this Monday's Hawaii Five-0, each featuring the reveal of a different killer. During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site - the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

"For now, sticky notes is a perfect comparison For Keep. It's simply an online replacement For the random lists and notes you've jotted in your Moleskine. It's only a power tool if a butter knife is a power tool, but it may be the only app that can capture a phone number or random thought as fast as pen and paper."

With today's relaunch on iOS, the app offers a few more features - it has added support for "predictive March Madness" via its sports tile button, for example, and it can also alert you to nearby events and important occasions, like birthdays, as well as those from your own calendar. There are more news sources and sports teams available in the app, too, and you can better personalize your notifications.

4 million users Springpad today announced a redesign of its personal assistant app that includes a socially powered search bar For brands and publishers, the notebooks are a way to make content marketing more mobile. The notebooks can be filled with how-tos, articles, and pictures For others to follow or embed on their own sites.

Cody also acts as a kind of virtual coach. When users first load the app, they're asked to identify their goals - from losing weight to building muscle tone to de-stressing. For now, the app just surfaces original content about workouts, healthy living and other topics that match up with those goals. But, ultimately, Javid said, the plan is For Cody to learn from users' activity and recommend articles, workouts, people or places that fit their interests. In time, he added, the app could integrate with fitness tracking devices to get an even more comprehensive view of each user.