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Users can tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise. It is within this feature, that Shazam is seeking to increase consumer engagement by allowing them to tag the TV show to find out what the cast are wearing, and then link them directly to an online store.

It's still a phone on your wrist.

researchers have devised a way to "print" devices directly onto the skin so people can wear them for an extended period while performing normal daily activities. Such systems could be used to track health and monitor healing near the skin's surface, as in the case of surgical wounds.

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

Here's how it works: businesses, event hosts or any other group that wants to make a donation snaps a photo of their extra food - Copia takes anything, cooked or uncooked, packaged or unpackaged - and schedule a pickup time in the app or website. The app then automatically matches the donation to a nearby organization and a cape-wearing driver (Copia calls them "food heroes") who completes the pickup and delivery.

"Muse headband, which can sense the brainwaves of anyone who is wearing it. The headband is being advertised as a way to train meditation and mindfulness - but Netflix's team instead repurposed it as a gizmo to help the mindless who have trouble keeping track of their remote control."

google glass really cool -- not the trendiest look

Google has created a pair of AR glasses that would allow you to interact with your world just like a smart phone-but instead of holding it in your hand, you wear it on your face.

More boosterism for Google Glass

Auction for him to wear a temporary tattoo of a twitter handle while he trains in 2012. Up to over $1800 with 8 days left in the auction

DelayMirror is a digital mirror that provides a continual delayed video feed allowing shoppers to see themselves as they were 3 seconds before. good for shopping and getting a full view of what you are wearing

Hallmark Cards Inc. is getting into the text-messaging world - but not the one that usually springs to mind. Text Bands, a new product from the Kansas City-based greeting card giant, aim to give kids a way to exchange positive messages when they meet in person. Kids wearing the colorful bands bump fists or shake hands, causing the the bands to light up and the message - up to 10 characters - to transfer. Each band can hold as many as 24 messages; they include filters to help prevent negative messages.

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

The sharing economy for the Richie Rich demo.