State Farm Sponsors Gawker's Backup Tumblr | Digital - Advertising Age - 0 views
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Simeon Spearman on 05 Nov 12"Mr. Denton got some solace for the lost ad revenue: State Farm opted to sponsor the Tumblr blogs with the tag line "Backup Site Covered By State Farm" as well as information on how to file a claim. Insurers such as State Farm, Geico, Allstate and others are some of the advertisers that buy into disasters and have emergency funds set up to do so."