One big advantage the new generation of smartphones have over PCs in terms of search advertising is that the screen real estate devoted to search ads is much bigger. A single search ad on a PC takes up about 4 percent of the screen real estate, whereas a single search ad on a smartphone takes up about 20 percent of the screen. The relatively larger size of the ads results in higher click-through rates on mobile (as much as 3 to 5 times as much). On the iPhone, one search ad takes up 22 percent of the screen, and if two search ads are served up it takes up nearly half (48 percent). For Android, those numbers are 18 percent and 38 percent for one and two search ads, respectively.
Group items matching
in title, tags, annotations or urlNokia's 2011 Smartphones Have Built-In Wireless Payment Tech: Take That, Apple! | Fast Company - 0 views
How mobile platforms are innovating beyond smartphones | VentureBeat - 0 views
Body Sensing Comes to Smartphones - NYTimes.com - 0 views
Smartphone app monitors your every move - tech - 26 November 2010 - New Scientist - 0 views
In Smartphone Era, Point-and-Shoots Stay Home - Yahoo! Finance - 0 views
Connected Car App Users Accelerating 40-Fold by 2016: Mobile Technology News « - 0 views
-
The number of consumers using telematics smartphone apps with connected cars is about to increase over 40 times in the next five years. ABI Research today estimates that by 2016, 129 million people will use smartphone software that works with a vehicle, up from only 3.2 million consumers this year. Such forecasts could fuel new and innovative mobile apps specific to vehicles and travel-related activities.
« First
‹ Previous
141 - 160 of 317
Next ›
Last »
Showing 20▼ items per page