"To bridge the gap between traditional and citizen media, iWitness will create a web-based tool that aggregates user-generated content from social media during big news events. Whether a parade or protest, election or earthquake, iWitness will display photos, videos and messages in an easy-to-browse interface."
Continuing its ballsy Kenny Powers campaign that started with a Funny or Die video last year, K-Swiss has now promoted Kenny to CEO of the company. And the fictional star of HBO's Eastbound & Down is filling out his management team with a group of real athletes
Scion was targeted at first time car buyers 18-24, but due to the economy they are now targeting 18-34.
"In commercials, which break June 27 from agency Attik, "Zeus" is seen fraternizing with mortals. Attik has also created video vignettes from outtakes it hopes will go viral from the commercial's filming for the limited-edition tC Release Series vehicle, due in July.
light paintings from the jetta. people can take them share the locations via social networks. an extension of a TV campaign that created light paintings.
nvolves a giant bear (well, a man in a bear suit) who tackles a, well, bimbo, as she walks down the sidewalk talking on her phone. And that's it. Right in line with Orangina's usual silliness. And there's a whole series of these videos with the bear randomly tackling people.
Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.