Group items matching

in title, tags, annotations or url

In the short/mid term, this guy thinks yes. Due mostly to the consolidation of the user base.

Indeed, Facebook has been improving anti-spam efforts -- just recently adding several new reporting and filtering features -- but the world's biggest social network does not give brands any special kind of spam protection. And while Facebook announced that spam decreased on the network by 95% in 2010, a quick check of some brand pages exhibits some ripe examples. Dr Pepper's page, with more than 8.5 million fans, displayed seven "add me" sexy-girl photos in a row, a free iPhone offer and a chain letter threatening years of bad luck.

Skanz, a tech startup that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning fashion essentials as these silicone bracelets, claims to have created the world's largest QR code-80 gallons of paint covering 10,000 square feet.

62% say facebook is the most useful social network for product research

 Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.

Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 

This has a potential application for Nike because users can have the option of announcing their fitness goals anonymously and emerge from this should they meet/beat their goals.

Cheap market research that conducts focus groups on social networks. 

The article discusses how twitvid will provide a social ad model that can help tweeters get up to 400 new followers in under an hour.  

daily 7.13

ice cream chain will allow consumers to send tangible gifts to friends via the social network. Using the e-gift app, developed by e-commerce firm First Data Corp., consumers can select one or more friends to send gifts to, either by adding them from Facebook or entering their e-mail address. Unlike virtual gifts on Facebook, however, the Cold Stone app sends a code for a physical product that can be redeemed at any of the chain's 1,300 locations.

People use social networks to get help right after calling 911!! 5% said they'd post a request for help directly on a response agency's Facebook page; 28% would send a direct Twitter message to responders. A full 70% said emergency responders should monitor social media sites, and half said emergency responders are probably already doing so. One-fifth said they post eyewitness accounts during emergencies.

And without having their phone numbers, no less. Could be dangerous. But they have to have the same app, so I imagine user adoption will be a major stifling factor here.

I like this since initiatives like this could really turn power-users into advocates within their social networks. Encouraging friends/family on Facebook to use the app and spreading adoption. derp

That's right, brands could utilize social currency to amplify experiences and drive conversations!

photo check-ins- tag photos you take to a location and see what others have posted Plixi is the rebranded name for TweetPhoto (trying to move away from Twitter alignment) 

Discusses the amount of data attached to the photos in PicPlz/Instagram, such as location, and how that can fit into enhancing DOOH networks with UGC from these photo-sharing apps.

Could be worth remembering for Autotrader.

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."