Duane Reade rolls out major app update, tests iBeacons | RetailCustomerExperience.com - 0 views
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Ivy Chang on 06 May 14According to the company, features of the new app include lock screen notifications when approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10 select Duane Reade stores in Manhattan to test the viability of a further rollout.