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New Old Navy campaign does some meta commentary on consumer profiling and utilized a famous music video director.

MTV eat your heart out. ALSO, Hulu is still serving more ads than Vevo, so there seems to be a missed opportunity here (unless Vevo doesn't have enough opportunities to serve up ads, which makes sense).

Daily 2.16

campaign that is partnering with top musicians to spread the video/mp3 along.  collective reach of over 1 billion people

jason derulo creates vine campaign to promote new album

Heineken-owned cider brand Strongbow Gold developed a prototype for StartCap, the world's first digital bottle cap. A tag embedded in the protected cap sets off RFID scanners placed in bars or at events, which then trigger celebratory surprises such as music, water fountains, confetti cannons or, curiously, automatic Foursquare check-ins. The RFID tags connect to an antenna to read a radio signal that communicates with a computer to produce the unexpected wonders. Thus far, StartCap has only been used at launch events in Europe, but an online teaser video is already building buzz.

They just added "cressendo" capabilities

dope

Could this be the future of file sharing on Mobile like bit torrent (Simeon)

mSpot, who is also planning to launch a mobile music-streaming service, has announced the launch of its movie streaming app, optimized for iPad. Movie rentals cost between $2.99 and $3.99 and can be viewed over wifi or 3G complete with resuming playback on computer and other devices.

first ipad only novel includes multimedia like video/music daily 7.16

daily 9.27

daily 9.13

daily 1.14

daily .25  DOPE

best coast partners with icanhazcheeseburger to launch lolcat filled video

Radiohead's new album release online, not allowing users to pay what they want this time