Group items matching

in title, tags, annotations or url

"The Mini could help expand the overall tablet audience, which tends to be more affluent than the overall mobile audience. "We know from industry studies that 56% of tablet owners make over $75,000, and 46% have made a purchase after interacting with a tablet ad, so this creates a new, potentially very lucrative frontier for digital marketers," noted Kurt Hawks, general manager of mobile ad network Greystripe.

"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes. In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.

Read 39 different magazines for $10/$15 on an app. 

"more than half of children between the ages of five and eight have already used tablets to play or learn, according to some research. For kids between the ages of six and 12, the iPad was the most coveted gadget last Christmas. Tablets are permeating family life, too; in households that own a device, kids 12 and under get their hands on it more often than not."

Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.

Web of things

Pretty funny "my face when" app

Coldwell Banker iAd for iPad

Interactive iPad app for HTC in Singapore from May 2011

Stats on holiday wishlists. Tech Tops: iPhone 4S - 39%, iPad 2 - 31%, Kindle Fire - 17%, Kinect - 13%. Interesting that 59% think apps make a good gift.

maybe worth looking into!

Today the lofty Times Literary Supplement--"the leading international forum for literary culture"--will run an unusual advertisement: It's for an iPad app. The app, "The Tempest," is essentially an enhanced e-book version of the Shakespeare play. (You know, the one with Prospero, Miranda, the island.) It's loaded with features--including an audiobook version read by professional actors, inline commentary from Shakespeare scholars, and social tools for your class or study group--and is available from the iTunes store for $9.99.

It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.