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"Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers." Trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."

"OrderGroove, a startup that allows brands to create subscription and membership commerce, has raised $7 million from Fung Capital USA, with additional investment from Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, Bee Partners, as well as former Walmart.com CEO Raul Vazquez and NEW Corporation's Chairman Fred Schaufeld. Brands turn to OrderGroove to add subscription commerce models to their e-commerce sites. For example, L'Oreal uses OrderGroove's SaaS to offer a monthly box of skincare products."

""Mobile search queries and mobile commerce" which have "resulted in changes in our product mix, including a significant increase in mobile search queries and a deceleration in the growth of desktop queries. We expect that our revenue growth rate will continue to be affected by evolving consumer preferences.'"

In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.

a mobile productivity app that analyzes data from a user's mobile calendar and applies artificial intelligence and machine learning to enhance meetings and events throughout the day. Specifically, it's designed to find and neatly organize in context everything the user needs to be fully prepared, including contacts, relevant emails, and related documents

The Doritos #BoldStage will be dependent on social media activity, and the more activity there is, the better the show will be. Three up-and-coming musical artists (Devin Miles, Seth Sentry, and Snow Tha Product) will compete to determine who will open for the headliners: LL COOL J, Public Enemy, Ice Cube, and Doug E. Fresh.

Shoppers have become increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products-whether on the go or on the couch. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase. Read more at http://www.emarketer.com/Article/Moms-Mobile-Part-of-Shopping-Routine/1009722#qpdE6EZ6QEPTj4Lx.99 

grocery comparison shopping site mySupermarket is today bringing its service the U.S. Operating something like a Kayak for grocery and drugstore products, the new U.S. version of mySupermarket lets shoppers find the best prices across top stores, including Amazon, Walmart, Target, Costco, Walgreens, Diapers.com, Soap.com, and Drugstore.com.

"Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."

"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."

"The video walls tell the Lacoste story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by Lacoste and is updated remotely by Lacoste headquarters."

Honestly now I'm just confused.

 Mulu wants to change, with an ad plugin that allows users to buy the products they're reading about directly on the page.

ad targeting based on twitter feeds

consumers browse and follow offline retailers and if one of walk.by's merchants has the product in stock. it will notify the users and they can hold item.

Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).

Jifiti is a new app that lets users scan product barcodes and instantly send a voucher for those items to friends in other locations.

Last year Burt's Bees created an interactive billboard featuring thousands of tear-off product coupons to promote a new line of hydration cream. Originally placed in Minneapolis, the billboard has since been donated to the urban gardening students at Durham School of the Arts in North Carolina. Repurposed as a rain catching system, the billboard captures more than 6,300 gallons of rain water each year for use in the school's community garden.

Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users. The new program provides free products based on points earned by smartphone users who pay at participating vending machines with the Isis Mobile Wallet.

Could be useful in recommendations on how to market Motorola branded products.