Watching paid video content on mobile devices is climbing -- but gaming consoles
remain the overall leader when looking at all new digital devices.Now,
29% of consumers watch paid content on a handheld device, while viewing on
laptop/desktop computers has declined to 39% from 48% in 2011, according to J.D.
Power and Associates Reports.Tablets are the most popular. The study
finds that 18% of consumers use tablets for viewing paid video content, up from
11% a year ago. Mobile phone usage is not far behind -- 16% of consumers have
been watching video on phones, an improvement from 14% in 2011.
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Twitter, Weather Channel Ink Deal to Create Custom Content - 2 views
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When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**
Why Reddit Is Betting On Original Content | Steve Rubel - Advertising Age - 1 views
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Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.
Online paid-content market poses threat to traditional advertising | Media | guardian.co.uk - 0 views
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"The Forrester report found that over the next five years, the amount spent on online music, games, film, TV and news content by consumers in western Europe will surge by 65% from €6.2bn (£5bn) to €10.2bn."
Google Partners With Pandora, AdWeek, NYDN On New Paywall 'Substitute' | paidContent - 0 views
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Google (NSDQ: GOOG) is rolling out a new product, "Google Consumer Surveys," that lets publishers monetize content through "microsurveys" created by companies that want to carry out inexpensive market research. Publisher partners at launch include Pandora (NYSE: P), AdWeek, the New York Daily News, the Lima News and the Texas Tribune.
MediaPost Publications TV, Video Viewing Climbs On Digital Devices 06/22/2012 - 0 views
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for trends presents
Flipboard in Content Deal With New York Times - NYTimes.com - 0 views
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She said that The Times had conducted a survey with its subscribers and found that 20 percent said they read Web content through third-party apps like Flipboard that feature a variety of sources.
Askmen branded content - 0 views
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couple of good examples of branded content
StumbleUpon Expands Content Discovery Options With New App Update - 0 views
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2 new options: The first is an activity stream that shows what articles your connections have liked on the platform. The other feature is called Trending, which highlights popular content in the StumbleUpon community.
Vibrant Constipation Pill - The Colbert Report - Video Clip | Comedy Central - 0 views
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T-mobile in your butt? When branded content goes wrong?
Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views
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Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
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