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in title, tags, annotations or urlTwitter, Weather Channel Ink Deal to Create Custom Content - 2 views
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When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**
Online paid-content market poses threat to traditional advertising | Media | guardian.co.uk - 0 views
Google Partners With Pandora, AdWeek, NYDN On New Paywall 'Substitute' | paidContent - 0 views
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Google (NSDQ: GOOG) is rolling out a new product, "Google Consumer Surveys," that lets publishers monetize content through "microsurveys" created by companies that want to carry out inexpensive market research. Publisher partners at launch include Pandora (NYSE: P), AdWeek, the New York Daily News, the Lima News and the Texas Tribune.
MediaPost Publications TV, Video Viewing Climbs On Digital Devices 06/22/2012 - 0 views
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Watching paid video content on mobile devices is climbing -- but gaming consoles remain the overall leader when looking at all new digital devices.Now, 29% of consumers watch paid content on a handheld device, while viewing on laptop/desktop computers has declined to 39% from 48% in 2011, according to J.D. Power and Associates Reports.Tablets are the most popular. The study finds that 18% of consumers use tablets for viewing paid video content, up from 11% a year ago. Mobile phone usage is not far behind -- 16% of consumers have been watching video on phones, an improvement from 14% in 2011.
Flipboard in Content Deal With New York Times - NYTimes.com - 0 views
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She said that The Times had conducted a survey with its subscribers and found that 20 percent said they read Web content through third-party apps like Flipboard that feature a variety of sources.
Askmen branded content - 0 views
Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views
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Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
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