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"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

Move over, Valentine. Looks like tablet owners' favorite place to snuggle up with iPads and Kindles may be the bedroom. That's according to a recent study from Publicis Groupe agency Rosetta. Sixty-eight percent of 889 respondents said they or their families regularly use tablets in their bedroom -- more than any other location. Using tablets in the "living room while doing other things" is a close second, at 63%. Just over half of respondents said they use their tablets in the living room without other distractions.

According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

French CitéGreen, a site that rewards participants with points - redeemable for gifts and discounts - whenever they perform actions that are good for the environment.  consumers simply register for free and indicate what types of actions they'd like to have rewarded - carpooling or recycling, for example. Through its partnerships with local communities and relevant agencies, CitéGreen then accounts for each action automatically

agency using a pin board to illustrate the job description of a new creative director

AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R.

new way of recruiting people

"We've seen touch-friendly tables before, but they're rarely so slick as the Multi Surface Experience, a newly launched collaboration between design firm Gensler and ad agency The Hive. The installation lets guests explore Gensler's architectural portfolio (the book you see above) just by walking up to a wavy table. An overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display."

Compelling article. If you buy the premise, is Moxie going to be a garden or a factory?

The end of ad supported TV. You know it's bad when ad agencies turn on you.

discusses microsoft's new ad units and their relationship with publicis post-razorfish sale.

Ogilvy got some criticism for a campaign ostensibly advertising body parts for sale. It was actually a movie promo.

Daily 3.2

"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.