If Gadgets Could Only See Our Faces - 0 views
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Simeon Spearman on 13 Aug 12"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."