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In the past, an advertiser would have counted on TV to make the point. But as younger audiences increasingly turn to other screens, TV airings alone don't necessarily have the impact they once did. So more TV networks are pitching programs that make use of the chatter it generates in some of the new venues. This week's upfront sessions are likely to include a sizable amount of talk about how Fox, CW and their brethren can use popular TV shows to harness consumer interest in social-media outlets. "Making sure that you've got a layer of digital and social amplification as part of the plan is paramount," said Brent Poer, exec VP-executive creative director at Starcom MediaVest Group's LiquidThread unit, which specializes in weaving ad messages into content and was involved in the pact between CW and Microsoft. Earlier this month, CBS unveiled "CBS Connect," a digital hub where TV fans can aggregate updates about their favorite shows from Twitter and Facebook, and interact with actors from the programs. on Tuesday, for example, members of the cast of "NCIS: Los Angeles" will connect with fans who use the show's hashtag in their tweets and posts during the program's season finale.

The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.

Mr. Hill boasted about having more than 100,000 followers, but he was quickly cut down to size by wrestler John Cena, who has 2 million-plus followers. Mr. Cena was joined onstage by Stephanie McMahon to announce that "WWE Raw," which will air its 1,000th episode in July, will permanently expand to three hours on Monday nights. Mr. Cena simultaneously made the announcement on his Twitter page and promoted the hashtag #3HoursRaw.

It takes the average reader just seven hours to read the final book in Suzanne Collins's "Hunger Games" trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them." And on Barnes & Noble's Nook, the first thing that most readers do upon finishing the first "Hunger Games" book is to download the next one. In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.

Evernote has just partnered with Moleskine on a physical notebook that works with the app to organize and store your notes.

If I run a search on “restaurants in San Francisco,” for example, Bing will scan Facebook’s open graph and recommend that I get in touch with a friend who lives in San Francisco. I can even send my query to that friend by composing a Facebook status update on the sidebar and tagging that friend. And now that Bing has integrated Quora, the search engine will also surface Quora posts, like this one, that address the same question.