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Nice recos for content publishers

Coliloquy, a Palo Alto-based publisher focusing on interactive fiction for adults, launches its first four serial titles today on Kindle. The books are active content apps, rather than static e-book files-allowing for multiple story lines, personalized content, in-book reader/author engagement and the delivery of prompts and extras.

Good for publishers and could be good for us as well.

WhoSay was launched in 2010 within CAA, a talent mega-agency, to give the firm's celebrity clients more control over how their photos were being used online. The platform has grown significantly in the four years since to support more than 1,000 members, most of which are non-CAA clients, who have more than one billion combined social media connections.

The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

The kids' e-book market is still nascent, with e-books making up just about three percent of children's book sales. That could change now that Scholastic, the world's largest children's book publishers, is digitizing the majority of its list and releasing an e-reading app.

Interesting - copyright deal struck so UGC can include copyrighted material in videos without fearing takedowns

Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.

Less audio removed on youtube! More opportunities for artists to make money! 

Ironically I was running ad blocking software on this page;-)

led lights create this huge skyscraper billboard, where users can write up to 57 characters that will be displayed as part of the "write your headline" part of the campaign. theyre kicking adidas ass.

used in daily 6.25

Harvard University published this set of articles on the future of journalism/news. Some cool stuff about digital youth, hackers, emerging news trends, etc. It could provide insight on how news publishing could change and therefore what sort of media will be prevalent.