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Lexus did a projection mapping event in Hollywood to promote the CT 200h hybrid

jordan using PM to promote the release of his new Jordan Melo M8 shoe

The Walgreens mobile app lets customers scan their mobile devices at the register to earn points and redeem awards without the need to carry a physical card. The app allows us to integrate Balance Rewards with other great mobile features, including in-store aisle maps so you can find the school supply or Band-Aid you need, and photo print services so you can send your pictures direct from a mobile device to our store for copies. LoyalBlocks, customers sign up through the app with their favorite stores that participate with the program. When they visit the store, the app communicates with the merchant's tablet, which automatically checks the customer in and sends them token rewards and deals.

" The strategies and tools come out of our Brand Blueprint process, which literally involves mapping the brand in great detail across all of its possible consumer touchpoints. The goal of blueprinting is to create a highly effective brand ecosystem that aims to meet the behaviors of today's highly engaged audience."

Annnnnd nvm

 Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings. Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way - directing friends to avoid a particular junction or simply making instructions clearer or more fun. To replace the limited selection available with standard GPS navigation devices, directions can be complemented with users' own voice recordings. Maps can then be saved and shared with friends over email, SMS or social networks.

Rumors that Facebook is in late-stage talks to buy Waze for as much as $1 billion have many wondering if the social network's next great ambition is to tackle the maps and navigation market. Maybe -- but only because maps would be Facebook's best way to route around Google and make money from mobile search.

Kopin Golden-i Wireless Headset, a head-mounted computer that enables firefighters to analyze a situation and make smarter decisions. Much like Google's forthcoming Project Glass, the Golden-i headsets house a camera, microdisplay, GPS locator, speech recognition and gesture control. This allows users to benefit from computer technology while keeping their hands and concentration free on the task at hand, making it especially suitable to servicemen. Using data such as maps, heat profiles, oxygen levels and heart rate - as well as audio and visual connectivity to colleagues and staff - firefighters can gain a better overall view of the situation, helping to save lives as well as protect themselves.

"Google's search and map offerings are go-to products for many people, and now the company wants to be your tour guide, too, with a new Android app called Field Trip. In the vein of Google Now, the company's smart new virtual assistant software that aims to anticipate information you may want, Field Trip pings you every so often with notifications about your surroundings that range from historical data to special deals to cool sight seeing attractions."

"The robot is built using the Pepper companion robot, IBM Watson's artificial intelligence systems for natural language, and Panasonic's in-flight data and displays, along with Here Maps indoor navigational data. It isn't just for in-flight use. The robot can check in passengers at the gate, scan their tickets, and then circulate in a plane or wait at the end of a flight to tell passengers - in their own language - which gate they need to go to for a connecting flight."