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Greg Steen

US Weekly partnering with Gilt City - 0 views

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    offers syndicated on website
Greg Steen

Beck's AR campaign - 1 views

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    Green boxes around the city, app shows what's "inside" them
Greg Steen

When's Prime Time in Mobile? Same as TV - 0 views

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    Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they've logged off their computers for the day and plopped down on the couch at home. Users surf the mobile web and apps on phones most during the early evening, between 7 p.m. and 9 p.m., and keep usage up through the night, according to a recent study from third-party ad server MediaMind. Looking at billions of mobile ad impressions across devices, carriers and operating systems, mobile ad click-through rates are also highest between 7 p.m. and midnight, with clicks reaching a peak at 8 p.m. MediaMind serves global campaigns for advertisers and agencies in all digital media, including mobile.
Greg Steen

Slovakian Publishers' Paywall Appears to Be Success - 0 views

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    When nine of Slovakia's leading news organizations went behind a collective paywall in May, the world's eyes turned on this small eastern European country and waited impatiently for the public's response. Now we know. Unique visitors to most of the publications' sites have actually increased since the paywall went up, and Piano Media, the company behind the venture, claims to have met its subscription target within two days of launching the system.
Greg Steen

Zynga Files for $1 Billion IPO - 0 views

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    Zynga, the social-gaming company known for "FarmVille" and "Texas HoldEm Poker," is looking to raise $1 billion in an initial public offering, letting investors buy into a new market -- virtual goods.
Greg Steen

Top 200 U.S. Brands Ranked by 2010 Ad Spend - 0 views

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    By industry
Greg Steen

Facebook Forms 'Client Council' to Advise on Advertising - 0 views

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    Latest effort from FM to sort out their advertising situation.
Greg Steen

New vs. Old technology. Which Will Win? - 0 views

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    A New Look at Shopper-Marketing Tools Finds Which Are the Real Deal at Delivering Deals
Emily Knab

iPhone App Lets You Pitch David Ogilvy | Advertising and Marketing Wisdom: Adages - Advertising Age - 0 views

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    we gotta try this out. sounds kinda creepy tho. app is called "pitch david"
Emily Knab

'Virtual Assistant' technology makes retail debut at Duane Reade | Chain Store Age - 0 views

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    speaks 7 scripts on a continuous loop
Greg Steen

Should Red Bull Have Paid ABC for its Part on 'Suburgatory'? - 0 views

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    Red Bull, so the popular beverage's ad slogan tells us, gives you "wiiiiings." Too bad the product's recent appearance in an ABC sitcom offered the network nothing but food for thought.
Greg Steen

Walmart Goes Local on Facebook With Store-Level Messaging | Digital - Advertising Age - 0 views

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    Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products
Eric Payne

Intel's Wearables Plan: Fashion, Design and Opening Ceremony | Digital - Advertising Age - 0 views

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    Intel looks like it has added a tad more fashion to their "cuff" than Will.I.Am's. These two brands seem very focused on "Smart" and Fashion rather than just created fancy-shaped devices for the wrist.
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