Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they've logged off their computers for the day and plopped down on the couch at home.
Users surf the mobile web and apps on phones most during the early evening, between 7 p.m. and 9 p.m., and keep usage up through the night, according to a recent study from third-party ad server MediaMind. Looking at billions of mobile ad impressions across devices, carriers and operating systems, mobile ad click-through rates are also highest between 7 p.m. and midnight, with clicks reaching a peak at 8 p.m. MediaMind serves global campaigns for advertisers and agencies in all digital media, including mobile.
When nine of Slovakia's leading news organizations went behind a collective paywall in May, the world's eyes turned on this small eastern European country and waited impatiently for the public's response. Now we know. Unique visitors to most of the publications' sites have actually increased since the paywall went up, and Piano Media, the company behind the venture, claims to have met its subscription target within two days of launching the system.
Zynga, the social-gaming company known for "FarmVille" and "Texas HoldEm Poker," is looking to raise $1 billion in an initial public offering, letting investors buy into a new market -- virtual goods.
Red Bull, so the popular beverage's ad slogan tells us, gives you "wiiiiings." Too bad the product's recent appearance in an ABC sitcom offered the network nothing but food for thought.
Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products
Intel looks like it has added a tad more fashion to their "cuff" than Will.I.Am's. These two brands seem very focused on "Smart" and Fashion rather than just created fancy-shaped devices for the wrist.