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We discuss this last week and it's now approaching four million dollars. Could brands become part of this trend? For instance seeding a base donation for projects that align with the brands purpose?

Xbox Reveal event actually achieved a record-breaking viewership in the process where there was more than 8.45 million people who tuned in to watch the Xbox Reveal event within the first 24 hours, where it actually managed to hold its own against one of the top-most concurrent streamed events ever.

Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model. This new QR code system will give firefighters, paramedics, and police the details they need to know to help passengers, including the location of airbags, gas tanks, and electric cables. These QR codes will be placed on the gas tank flap and another will be placed on the opposite side of the car.

Buy a CD, get the digital version free. Is this potentially the start of a trend? Can I get an eBook if I buy the hard copy?

The CW app will offer viewers the option of watching new episodes of its programs the day after they air on television. And unlike on other services such as Hulu, you don't have to authenticate with a cable or satellite TV subscription before gaining access to all those new shows, either.

Exciting! Gratuitous misspelling of Yohji Yamamoto's name.

Tumblr's team - along with a reporter from The Guardian - will be turning debate video into GIFs at lightning speed.