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Ivy Chang

Nitrogram 50 is a definitive leaderboard listing the most popular brands and companies on Instagram - The Next Web - 0 views

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    most popular brands on instagram
Abeeda Mahboob

Sign Of The Digital Times: Homeless Magazine Launches Digital Edition, Street Vendors Will Sell QR Codes As Well As Paper | TechCrunch - 0 views

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    The Big Issue In The North, a U.K. magazine sold by homeless street vendors to give them a steady income, is launching a digital edition, alongside its print edition. If a customer wants the digital version street vendors will sell them an access card with a QR code plus one-off access code on it which will enable them to download the edition to their smartphones or tablet.
Simeon Spearman

Spirit Airlines Launches 'Binders Full of Sales' Offer - 0 views

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    "The deal, which the airline announced on its website Wednesday, is a reference to Mitt Romney's much-lampooned "Binders full of women" remark during Tuesday night's debate. It hasn't even been 24 hours since the remark was made in the debate and already a "Binders Full of Women" Facebook Page has more than 300,000 fans, which is more than IBM has. Spirit has eagerly jumped on hot media stories in the past for quick punchlines. In 2011, the brand made light of Rep. Anthony Weiner's Twitter scandal with a "Wiener sale" and mocked Tiger Woods' domestic troubles before that with an "Eye of the Tiger" sale."
Ivy Chang

Square Cash users can now spend their balance with a virtual debit card | TechCrunch - 0 views

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    the company launched a virtual card product yesterday, which gives every user a virtual Visa debit card number that they can use to spend their balance anywhere that accepts Visa. This means that you could spend your Square Cash balance on Amazon (or any online shopping site) by simply entering this virtual card number as a payment option. You can also use virtual cards at some in-person stores, but that typically depends on the specific retailer (and how patient your cashier is).
Ivy Chang

Facebook Messenger's audio and video calling reaches 300M users | TechCrunch - 0 views

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    "Facebook is making strides towards becoming a multi-media communication juggernaut, its head of Messenger David Marcus announced today at TechCrunch Disrupt SF. Out of Messenger's one-billion users, 300 million people use its audio and video calling features each month. That's around the size of Skype's entire user base. Facebook is uniquely well-suited to disrupting traditional home and mobile phone voice calling and their successor, video calling. It has the most complete social graph of family, friends, and acquaintances - going beyond what's in most people's phone contacts. It has a one-billion user chat app where people are already spending tons of time. And it has the technology infrastructure to support high-bandwidth transmissions."
Ivy Chang

Uber And Visa Pair-Up To Boost Local Business | PYMNTS.com - 1 views

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    Uber Local Offers. The premise of the program is simple: Uber riders who've registered Visa cards to their Uber accounts can rack up rewards points by using that same Visa card at various local merchants. Uber users get one point for every dollar spent at a partner merchant and are notified via the Uber app when they spend money at those local merchants. once users have racked up 100 points, they get a $10 ride credit on Uber.
Ivy Chang

Gatorade Launches Snapchat Video Game Ad Serena Williams' Match Point | SocialTimes - 1 views

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    Gatorade released a playable video game ad on Snapchat celebrating the career of tennis star Serena Williams. The game is called Serena Williams' Match Point, and it can be played within the ESPN Discover channel on Snapchat.
John Rich

Elon Musk Says The Odds We're In The Real 'Base Reality' Is one In Billions | Collective-Evolution - 0 views

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    "THE ODDS WE'RE IN THE REAL 'BASE REALITY' IS ONE IN BILLIONS"
Ivy Chang

DoorDash, going beyond food delivery, will soon bring you alcohol | TechCrunch - 0 views

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    DoorDash started off as a restaurant delivery company - but, like many on-demand delivery companies, its ambitions are certainly much higher than that. And it's taking one step beyond food delivery today by adding the ability to purchase alcohol through DoorDash.
Simeon Spearman

Monetizing Facebook Games: 'You're A Frickin' Media Company' - IndustryGamers - 0 views

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    Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.
Simeon Spearman

Brilliant: Video Star Shoots a Music Video for Any Song on your iPhone | Evolver.fm - 0 views

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    Video Star for iOS facilitates the creation of homespun music videos to go along with any song on your device. To use it, you simply choose a song from your music library and start shooting. You can act along with the song, lip sync, dance, shoot video of your dog, or whatever.
Simeon Spearman

ABC News partners with Bluefin Labs for 2012 campaign - 0 views

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    Data visualizations of social conversations and sentiment have also been used on air like never before. As these historic nights unfold, Bluefin Labs will be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture.
Simeon Spearman

CircleMe Lets You Plant - And Find - Virtual Items On LocatiOns | TechCrunch - 0 views

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    Users "plant" a song, a book, a movie, a venue, a famous person, you name it, along with an associated message for others to enjoy. CircleMe has also pre-populated the database with close to 1 million items to "like", and another 11 million to access via API connections with other networks. They just want you to put all these things on a map.
Simeon Spearman

P&G's New Approach to Digital | Digiday - 0 views

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    "To address these [technology] forces, our vision is to build our brands through lifelong, one-to-one relationships in real time with every person in the world," Pritchard said. "The power of everyday people is driving monumental change and people power favors brands like ours. We have trusted brands that are part of everyday life. We genuinely care about serving people with superior benefits and doing good."
Greg Steen

Discover Why Your Brand Should Focus on Earned Media - Adrants - 1 views

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    The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable
Greg Steen

JC Penney Tries To Break Customers' Discount Addiction - 0 views

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    The new pricing at J. C. Penney is intended to break that mindset, and the company is betting its turnaround on it. The store has cut prices by about 40 percent versus before the change, and rounded prices to the nearest dollar ($12, say, versus $11.95 or $11.99). After that first tier of regular prices are specials, which last a month rather than a day or a few hours. And Tier 3 is clearance items, which go on sale the first and third Friday of every month, in tandem with many paycheck cycles.
Greg Steen

Why Agencies Shouldn't Fear Mobile - 0 views

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    - Truthdive reports that 700,000 Droid smartphones are activated daily; - Mobile searches, according to Google, increased by 400 percent in 2011; - Digital Buzz reports that half of all Internet searches are conducted on mobile devices; - Fifty eight percent of mobile shoppers are between the ages of 18 and 34, according to Millennial Media; and, most amazingly, - Spyder Trap reports that 70 percent of mobile searches result in action within one hour.
Rhiannon Apple

Tablets Expand On Millennial Network 05/24/2012 - 0 views

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    Good stats on tablet usage
Simeon Spearman

On Orbitz, Mac Users Steered to Pricier Hotels - WSJ.com - 0 views

  • Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site's average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms. "We had the intuition, and we were able to confirm it based on the data," Orbitz Chief Technology Officer Roger Liew said. The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people's browsing data can be used to boost online sales. Orbitz lost $37 million in 2011 and its stock has fallen by more than 74% since its 2007 IPO.
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