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"THE ODDS WE'RE IN THE REAL 'BASE REALITY' IS ONE IN BILLIONS"

"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."

"Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences. For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""

Bustamante and his group at Northwestern University whipped up a location-based, augmented-reality Android game called Ghost Hunter to test the theory with students. In the game, a player wanders around her neighborhood looking for ghosts and other monsters, and when the ghouls are in range, the app switches to a live view with an overlay of cross-hairs. The player shoots the ghost and a photo of the location is uploaded.

daily 11.10

France-based Augment is hoping to make AR a useful sales tool for allowing consumers to see how products will look before they commit to buying.

Web-based AR execution by Orville Redenbacher

Mobile social gaming startup using real world data about governments from economic and sustainability measures to influence gameplay.