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in title, tags, annotations or urlAdvertisers Refine Mobile Pitches for Phones and Tablets - NYTimes.com - 0 views
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"Google earns 56 percent of all mobile ad dollars and 96 percent of mobile search ad dollars, according to eMarketer. The company said it is on track to earn $8 billion in the coming year from mobile sales, which includes ads as well as apps, music and movies it sells in its Google Play store. But the vast majority of that money comes from ads, it said."
Uber And Visa Pair-Up To Boost Local Business | PYMNTS.com - 1 views
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Uber Local Offers. The premise of the program is simple: Uber riders who've registered Visa cards to their Uber accounts can rack up rewards points by using that same Visa card at various local merchants. Uber users get one point for every dollar spent at a partner merchant and are notified via the Uber app when they spend money at those local merchants. Once users have racked up 100 points, they get a $10 ride credit on Uber.
"Game of Thrones" Attack Ads | Mother Jones - 0 views
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In HBO's hit show Game of Thrones, there are dragons, sword fights, and zombie armies. But the heart of the show is intense political intrigue. Alliances are forged and broken; backroom deals are cut; principles are sacrificed. It's a dirty game. Yet imagine how much more unsavory it would be if super-PACs and dark-money outfits existed in the Seven Kingdoms. We did—and here are the results. Mild season 2 spoilers to follow.
Thanksgiving check-ins on GetGlue raise money to fight cancer - 0 views
Restaurant.com serves diners restaurant deals through mobile app - Mobile Commerce Daily - Applications - 0 views
Twitter, Hollywood Working on In-Stream Video Series | Adweek - 0 views
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And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.
London Olympics Coverage Is Making NBC Way More Money Than They Hoped For - Business Insider - 0 views
YouTube interventions for good - 0 views
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Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia. Problem: Like all non-profits they had no money to create awareness and get support. Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet. Strategy: Find a way to have the message integrated into these silly viral videos... for free. Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions.
China's Tencent Pivots From PC to iPhone for Ads | Digital - Advertising Age - 0 views
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Tencent Holdings is China's biggest internet company, with 430 million users. China's online advertising market expanded more than 40% to $4.2 billion last year, according to Media Partners Asia. The industry may exceed $10 billion by 2015, it said. Tencent CEO Ma Huateng is wooing that money by shifting his focus from personal computers to mobile devices.
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