A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
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in title, tags, annotations or urlNews Consumption on Mobile Devices | Project for Excellence in Journalism (PEJ) - 0 views
Microsoft's cloud-based GPS gets your location with a tiny fraction of the power | The Verge - 0 views
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"Using the researchers' technique cuts that to 0.4 millijoules - a 99.96 percent cut. The team believes that the dramatic improvement in efficiency will lead to new services based on continuous GPS logging; for example, building a database of noise pollution levels in a given city, or getting tailored directions or search results based on the routes you most commonly drive."
Access control system uses the human body for signal transmission - 1 views
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BodyCom is a new technology from Arizona-based Microchip that uses the human body as a secure communication channel. As the number of devices at our disposal continues to increase, authentication and security become more important than ever. The system communicates bi-directionally between a centralized controller and one or more wireless mobile fobs, using the human body as the transmission medium. So, a gun could only be used by the person with the right key fob, for example, or a pet door could be secured so only the right pet can open it. Neither RF antenna nor wireless transceiver are required by the system, which also offers low power consumption. Other potential applications include security systems, patient monitoring, and gaming profile management.
Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views
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Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Microblogging and Video Consumption: Rich Content Now Core Part of "Consumer Experience" - 0 views
Subtraction.com: What Comes After Reading on iPad - 0 views
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