“Because SCVNGR has all this premium activity (challenges, not just checkins), our location-based activity items get surfaced far more often in Facebook’s () activity algorithms, meaning that we get more placement, comments and likes,” says CEO Seth Priebatsch.When coupled with SCVNGR’s previous Facebook Places integration features and do-it-yourself rewards system, the application completes the loop and turns the Place Page into something much more than a repository of checkins.