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Simeon Spearman

4G Plan Update: Who's Doing What With Mobile Broadband Through 2013 - 1 views

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    Overview of each carrier's 4G plans through 2013.
Simeon Spearman

Reebok Edits and Refines Its Social-Media Footprint | Digital - Advertising Age - 1 views

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    "The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."
Simeon Spearman

Big Idea 2013: Put a Content Engine Inside Your Company | LinkedIn - 0 views

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    "Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."
Simeon Spearman

Big Idea 2013: Unbundling Media | LinkedIn - 0 views

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    "Microcontent sharing takes this to the next level: What if you could break down an article into its constituent parts and share them independently? Perhaps one day aggregators could reassemble not just articles into a personalized newspaper, but also individual quotes, images and videos? I'm so excited about microcontent sharing that we've implemented it into the new Mashable.com. If you visit an article on the site and hover over an image or quote, we provide options to share that piece of content to your social networks. We hope to take this idea even further in future iterations, but it's a start."
dustinrthompson

Otoy's cloud rendering tools to be used in indie games and the Fantastic Four movie Read more at http://venturebeat.com/2013/03/19/otoys-cloud-rendering-tools-to-be-used-in-indie-games-and-the-fantastic-four-movie/#EhIexqJuD0RkGFyf.99n - via VentureBeat - 6 views

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    Similar to Autodesk's Tech Shop where you can rent what you need, except in this case you rent the software you need over the cloud. Will allow for cheaper and faster development 3D graphics animations development.
Ivy Chang

Personalized fashion straight from the catwalk unlocks extra content when scanned | Springwise - 0 views

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    The recent release of UK fashion designer Burberry's Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content.
dustinrthompson

Analyst: Apple 60-inch iTV with iRing motion controller to launch in 2013 - 0 views

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    Essentially, we believe the "mini iTV" screens will be able to capture content from the 60-inch "iTV" across a distance of up to 200 meters, allowing a user to view "iTV" content in the kitchen, washroom, garage, bedroom, backyard, etc. We believe Apple will offer one "mini iTV" per "iTV" but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional).
Ivy Chang

Internet Week New York Reviews 2013 - 0 views

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    focus on portable content (snackable content?)
Jinah Kim

The Most Wonderfully Unrealistic Gear from CES 2013 - 0 views

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    I guffawed when I saw the Panasonic tablet promo.
Ivy Chang

In-Store Gets the Cold Shoulder, as More Women Favor Web Buying - eMarketer - 1 views

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    Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).
Ivy Chang

How Do Internet Users Divvy Up Their Desktop, Mobile Web Time? - eMarketer - 0 views

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    In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 Experian Marketing Services found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).
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