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Simeon Spearman

Samsung Galaxy Campaign On Facebook - Business Insider - 1 views

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    "At last week's IGNITION conference, Carolyn Everson - the VP of Global Marketing Solutions at Facebook -- told Business Insider's Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign. The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby."
Ivy Chang

Cocktail bar offers discounts based on stock market drops | Springwise - 0 views

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    the restaurant and bar has introduced a promotion which gives a discount of USD 1 on cocktails for every 1 percent that the markets declined that day - the worse they performed, the larger the discount on the drink. A drop of five percent at the end of the day will result in the maximum value of USD 5 knocked off the price of cocktails on the menu, which includes Strawberry Caipirinhas, Silver Coin Margaritas and the Old "Waldorf" Fashioneds, costing around USD 14 to USD 18.
Simeon Spearman

Facebook Is Testing A Product That Will Revolutionize Mobile For Users And Startups - Business Insider - 0 views

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    "So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."
Rhiannon Apple

Retailers Encourage Shoppers to Buy Online and Pick Up In-Store - NYTimes.com - 0 views

  • More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.
  • Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.
  • Walmart noticed that a different set of customers also found the service appealing. About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online.
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  • The service already accounts for 2 percent of Walmart.com’s sales.
  • Sears, which has long offered store pickup for items bought on the Web, added a drive-through service a few months ago that allows customers to return or exchange purchases without leaving their cars.
  • He said that the online orders for in-store pickup also tended to be much larger than typical in-store purchases, and that customers who picked up orders in the store visited about 50 percent more often than customers who shopped only in the stores.
  • That follows the company’s decision three years ago to combine its online and offline inventories, so that if nordstrom.com was sold out of a size 8 Nicole Miller shift but a store in Los Angeles had the item in stock, the store would ship the item to the e-commerce customer.
  • further toward the “showroom” model — carrying lots of products for shoppers to see and test, but asking customers to buy the merchandise via the stores’ Web sites or apps.
  • “You will definitely start to see online-only players open stores,” she said.
John Rich

Cord-Cutting Alert: Pay-TV Business Declines for First Time During Q1 | Variety - 0 views

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    Not the first decline but the first decline in the first quarter of the year which is normally the industries strongest quarter. Soon PayTV will only have an ever shrinking audience of Boomers.
Simeon Spearman

Smarter Than You Think - Aiming to Learn as We Do, A Machine Teaches Itself - NYTimes.com - 0 views

  • Since the start of the year, a team of researchers at Carnegie Mellon University — supported by grants from the Defense Advanced Research Projects Agency and Google, and tapping into a research supercomputing cluster provided by Yahoo — has been fine-tuning a computer system that is trying to master semantics by learning more like a human. Its beating hardware heart is a sleek, silver-gray computer — calculating 24 hours a day, seven days a week — that resides in a basement computer center at the university, in Pittsburgh. The computer was primed by the researchers with some basic knowledge in various categories and set loose on the Web with a mission to teach itself.
  • The Never-Ending Language Learning system, or NELL, has made an impressive showing so far. NELL scans hundreds of millions of Web pages for text patterns that it uses to learn facts, 390,000 to date, with an estimated accuracy of 87 percent. These facts are grouped into semantic categories — cities, companies, sports teams, actors, universities, plants and 274 others. The category facts are things like “San Francisco is a city” and “sunflower is a plant.”
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    daily 10.5
John Rich

Omnicom Tells Advertisers To Shift TV Spend To Online Video - Business Insider - 0 views

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    The end of ad supported TV. You know it's bad when ad agencies turn on you.
John Rich

What is the future for the Coca-Cola brand - Business Insider - 0 views

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    The end of the mass market brand.
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