YouTube interventions for good - 0 views
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Greg Steen on 15 Feb 12Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia. Problem: Like all non-profits they had no money to create awareness and get support. Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet. Strategy: Find a way to have the message integrated into these silly viral videos... for free. Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions.