What's Next for the Online Experience? | UX Magazine - 0 views
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Simeon Spearman on 28 Jun 10UX Mag identifies three major "types of trends" impacting the future of online experiences. 1) Capabilities: Changing Technology Platforms - tablets, ambient devices and smart alarm clocks + anytime, anywhere expectation for rich online experiences. 2) Consumers: Evolving Online Behavior - broad consumer interest in new technologies and a desire to experience them and rapid rates of tech adoption. 3) Competition: Millions of New Entrants - flood information providers. The article also features the CARS attributes of online experience by Forrester. Customized. Aggregated. Relevant. Social. CARS. See? They then go on to discuss the Nationwide Insurance iPhone app and the Avis car rental site/iPhone app.