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"Almost as many Americans (236.5 million) watched TV on their phones during the second quarter of 2012, as watched it on a conventional TV set (283.3 million), albeit for much shorter durations. While the average American spends nearly 145 hours per month watching TV on a traditional TV, Nielsen didn't even report the average time they spend watching on their phones. But mobile subscribers watching video on their phones -- a smaller sub-segment of about 37 million Americans -- spend an average of five hours and 20 minutes watching TV on their phones each month, an increase of 31 minutes over the second quarter of 2011."

Almost three-quarters (74%) of smartphone users are what the Pew terms "connected viewers," compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so. Among other activities people did in the prior 30 days: *23% used their phone to exchange text messages with someone else who was watching the same program in a different location *22% used their phone to check whether something they heard on television was true or not *20% used their phone to visit a site that was mentioned on television *11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching  *6% used their phone to vote for a reality show contestant

Consumer electronics companies and chipmakers aren't the only players entering the wearable tech space. Nissan is joining the fray too, with what it alleges is the first smart watch to connect the car and driver. Nissan will be showing off the device - dubbed the Nissan Nismo Watch - at the Frankfurt Motor Show. It's Nissan's first entry into the world of wearable tech.

another smart watch

Bolger pointed out that people are overwhelmingly (91%) using tablets at home, typically in the living room and bedroom. Hence, the rise of two-screen viewing. More than half (53%) of those surveyed by comScore said they use their tablet while watching TV, with more than half of that group (56%) doing activities related to what they are watching.

HitBliss offers free credit for movie rentals when they choose to watch adverts.

"For users who have linked their accounts, the videos tab will henceforward read "YouTube." Users who click to watch the videos will be sent automatically to YouTube, rather than watching them embedded in Google+. "For those of you who are aspiring musicians, pundits, comedians, or brands, we've now made it even easier for you to connect with your fan base," wrote Dom Carr, a Google developer on his Google+ page."

eBay is coming out with a app called "watch" that connects with the TV channel and lets you see items associated with the show you are watching

TousDonateurs, a French site that lets consumers watch video ads in exchange for donations to the charity of their choice.

watch capable of RFID payments.  it has a mastercard paypass technology can can pay for purchases that take paypass is accepted.

These two bears will react in real time to the SuperBowl. Even Coke's tv spot will change based on who's currently winning the game. They don't expect people to watch for 4 hours, but to go back and forth. You could send a friend a reaction to a certain play

netflix roulette helps you find things to watch

consumers are entered in for a prize draw for a gift they want in exchange for watching an ad and answering a few questions