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in title, tags, annotations or urlMediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views
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"How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."
Overwhelmed By Data? Here's How to Tame It | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age - 0 views
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"The amount of data we can collect from digital interactions by consumers is staggering, and making sense of it can seem daunting. This needn't be, though. You simply have to know which data are most relevant and how best to use them. With that in mind, here's a quick primer on how to use data to drive your digital strategy."
Meet the Creative Shop Using Robots, Wolves to Sell Product | Digital - Advertising Age - 0 views
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Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.
Mind-reading tech is here (and more useful than you think!) | Computerworld - 1 views
Facebook's 'Brain-computer Interface' Could Let You Type With Your Mind | Digital Trends - 0 views
ABC Family Creates 'Chatterbox' iPad App - 0 views
Twitter-Controlled Fiber Optic Textiles - PSFK - 1 views
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It fuses traditional arts, digital electronics, interactivity, and data scraping with contemporary art. It is a new media canvas, woven from information, using fiber optic thread to carry information and data from the internet in the form of light.
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The 50 Different Minds is an innovative project that uses hand woven fiber optics as a canvas to display live data scraped from Twitter feeds and flight arrivals and departures from the 9 busiest airports around the world. Particular terms trigger different patterns and colors within the fabric
Researchers Create AI 'Cyberslug', The World's First Virtual Predator | Mysterious Universe - 2 views
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