In a reversal of today's content publishing model, print magazines pretty soon could start looking a lot like their app equivalents.
"The next redesign of our titles will see them redesigned with our tablet versions in mind," magazine publisher Future's tablet editor-in-chief Mike Goldsmith told an industry forum this month.
As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.
"Muse headband, which can sense the brainwaves of anyone who is wearing it. The headband is being advertised as a way to train meditation and mindfulness - but Netflix's team instead repurposed it as a gizmo to help the mindless who have trouble keeping track of their remote control."
databases that know what parts of the brain are used when people think of diff. words
uses a scanner that measures 20,000 points in the brain
they say searching google with your mind is years in the future... how many, i wonder?
A team of researchers from Carnegie Mellon University, in collaboration with the University of Minnesota, has made a breakthrough in the field of noninvasive robotic device control. Using a noninvasive brain-computer interface (BCI), researchers have developed the first-ever successful mind-controlled robotic arm exhibiting the ability to continuously track and follow a computer cursor.
"How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds?
1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend.
2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing.
3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons.
4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."
"While at least Life-magazine-killer TV has served as a platform for the creation of some great artworks (HBO's "The Wire," created by newspaperman-turned-TV-auteur David Simon, comes to mind) and inspired the creation of new art forms (see the upcoming Smithsonian retrospective of the work of "father of video art" Nam June Paik), it's hard to imagine what of lasting value hot web-native media brands like Gawker and BuzzFeed are contributing to visual culture and art history.
Which brings me to an email I got last Wednesday from Gawker promoting its "top story" of Dec. 5., titled "The 13 Most Powerful Images of Naked Celebrities of 2012," which quickly racked up more than a million page views. It was a sequel to a Gawker post from the previous day titled "The 19 Most Powerful Images of 2012," which was mostly a shameless, edited-down rip-off of a BuzzFeed post titled "The 45 Most Powerful Images Of 2012," consisting of intense wire-service photojournalism from Reuters, the AP, Getty and others, which derive most of their support from old-school print-centric publications around the world. Gawker's excuse for its act of, uh, curation: "Who has time to scroll through 45 pictures?""
""Content marketing" may be an industry buzz phrase, but the truth is, many traditional marketers are lost when it comes to how to get started. Here are characteristics to keep in mind to generate content with real impact:"