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Simeon Spearman

MediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views

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    "How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."
Greg Steen

Overwhelmed By Data? Here's How to Tame It | DigitalNext: A Blog on Emerging Media and ... - 0 views

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    "The amount of data we can collect from digital interactions by consumers is staggering, and making sense of it can seem daunting. This needn't be, though. You simply have to know which data are most relevant and how best to use them. With that in mind, here's a quick primer on how to use data to drive your digital strategy."
Greg Steen

Meet the Creative Shop Using Robots, Wolves to Sell Product | Digital - Advertising Age - 0 views

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    Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.
Ivy Chang

B-Reel Mind Tricks: Brain Powered Slot Cars | Digital Buzz Blog - 0 views

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    controlling a car track with your mind using the arduino
Ivy Chang

Mindflix Is Mind Control for Netflix On Your TV | Variety - 0 views

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    "Muse headband, which can sense the brainwaves of anyone who is wearing it. The headband is being advertised as a way to train meditation and mindfulness - but Netflix's team instead repurposed it as a gizmo to help the mindless who have trouble keeping track of their remote control."
Simeon Spearman

What we'll see in 2013 in mobile - Mobile Technology News - 0 views

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    More tech slanted, but could be useful to keep in mind for Verizon Also, digital assistance at the end. woop.
Emily Knab

ABC Family Creates 'Chatterbox' iPad App - 0 views

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    daily 8.4 abc has released a chatterbox app so ppl can talk about the shows theyre watching as they watch them abc has also released a player iPad app to stream episodes and an ebook
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    Good to keep in mind for Cartoon/Turner as well.
Simeon Spearman

Twitter-Controlled Fiber Optic Textiles - PSFK - 1 views

  • It fuses traditional arts, digital electronics, interactivity, and data scraping with contemporary art. It is a new media canvas, woven from information, using fiber optic thread to carry information and data from the internet in the form of light.
  • The 50 Different Minds is an innovative project that uses hand woven fiber optics as a canvas to display live data scraped from Twitter feeds and flight arrivals and departures from the 9 busiest airports around the world. Particular terms trigger different patterns and colors within the fabric
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    daily 9.14
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