The network also said Watch ESPN, the authenticated TV Everywhere app
introduced last year, is now in 40 million homes. ESPN predicted that figure
would double by 2013.
"Whether we televise the game or not, there is an audience consuming it via
ESPN platforms," said Sean Bratches, exec VP-sales and marketing.
And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working
with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to
further expand the offerings. "Young males spend more time consuming media" on
Xbox than playing video games," he said.
ESPN is making content for these digital platforms, reviving the "30 to 30"
franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the
sports-plus-pop-culture site created by sports journalist Bill Simmons.
To visualize just how advertisers can partner with its various digital
platforms, ESPN presented three case studies from partners Gatorade, Goodyear
and Diageo.
Gatorade partnered with ESPN across multiple screens in an effort to embrace
female athletes and moms, an audience that ESPN is making a concerted effort to
tap into with espnW. This includes "Nine for IX," a series of nine documentary
films about women in sports in celebration of Title IX's 40th anniversary.
Tour Wrist® - 0 views
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Virtual Tour app takes the idea behind those shitty 360-degree tours that apartments and hotels do, and makes it much better with more granular control over what you see, plus interesting information embedded inside. Done for homes, towns, cars, stores, whatever.
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I just installed this on my iPad. When we are all back in the office (I'm still working from home), I will show it to you, since it a nice update to this kind of Quicktime VR experience.
When's Prime Time in Mobile? Same as TV - 0 views
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Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they've logged off their computers for the day and plopped down on the couch at home. Users surf the mobile web and apps on phones most during the early evening, between 7 p.m. and 9 p.m., and keep usage up through the night, according to a recent study from third-party ad server MediaMind. Looking at billions of mobile ad impressions across devices, carriers and operating systems, mobile ad click-through rates are also highest between 7 p.m. and midnight, with clicks reaching a peak at 8 p.m. MediaMind serves global campaigns for advertisers and agencies in all digital media, including mobile.
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