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Most brands have yet to hop on the bandwagon when it comes to utilizing responsive design on their sites. But Digiday found 10 brands - some major, others not as well known - whose sites are employing responsive design, allowing customers to easily access their content on a range of devices.

This new game utilizes the Massive ad platform for Xbox, but the game sucks. The relevant part for advertisers is that the article calls out the in-game ads in particular as diminishing the quality of the gaming experience. The futuristic setting of the game does not mesh well with the in-game ads. As an agency, we should think of ways to complement, not disturb, the gaming experience when launching such a campaign.

And without having their phone numbers, no less. Could be dangerous. But they have to have the same app, so I imagine user adoption will be a major stifling factor here.

I like this since initiatives like this could really turn power-users into advocates within their social networks. Encouraging friends/family on Facebook to use the app and spreading adoption. derp

That's right, brands could utilize social currency to amplify experiences and drive conversations!

RecreateMyNight.com is a site devoted to archiving and aggregating the social media developed around an event/band/whatever. Helps attendees "relive" the moments by pulling together images, videos, status updates, etc. by utilizing "an enhanced time stamping API."

New Old Navy campaign does some meta commentary on consumer profiling and utilized a famous music video director.

a great weekend project!