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John Rich

App Annie Index - Market Q1 2014: Revenue Soars in the United States and China | App An... - 0 views

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    App stats galore
scottsooner

The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marke... - 0 views

  • the study revealed very high completion rates (90+%) for mobile video
  • five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day.
  • three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads.
  • ...1 more annotation...
  • evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.
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    This goes in hand with the Slide Share I have shared.
Emily Knab

Record traffic for websites during World Cup - Mail & Guardian Online: The smart ne... - 0 views

  • In contrast, during the World Cup in 2006, only 48-million unique users visited Fifa.com over the four weeks of the tournament's duration. The single day record was set on June 22 when Italy played the Czech Republic and generated 250-million unique views.
  • In 2006, social networking was just hitting the big time: MySpace was still big, and Facebook had opened its doors to anyone in the world. YouTube was also rising in popularity. Bluetooth and 3G internet were slowly beginning to be incorporated into lower-end phones. The Motorola RAZR was the most popular phone of the year.
  • seven million visits per minute -- during the 2006 Soccer World Cup in Germany when the United States lost to Ghana
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  • Fifa.com.
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    contextual info
Emily Knab

BBC News - Armed police at Merseyside school after FBI warning - 0 views

  • Armed police were called to St Aelred's Catholic Technology College in Newton-le-Willows on Friday after reports someone had made threats to kill there. The United States' Federal Bureau of Investigation raised the alarm after picking up a threat posted on social networking site Facebook.
Emily Knab

Jessica Rovello: A Kindle Obituary - 0 views

  • Earlier this week a price war started between Barnes & Noble and Amazon, signaling the beginning of the end of the e-reader.
  • Price wars are never a good sign for a market, especially one so young as this
  • The iPad has sold three million units in just three months, a number likely comparable to the number of Kindles sold in two years
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    tablets are the end of e-readers possibly
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    Environmental scan about future of ebooks in relation to price wars.
Simeon Spearman

Amazon Kindle for iOS Now Supports Embedded Video and Audio - SlashGear - 0 views

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    The new Kindle for iPad/iPhone (not the actual Kindle unit) will now feature books with embedded audio and video content to enhance the reading experience. The new features are already in a few books, but the new functionality could create a more robust reading/multimedia experience of what has traditionally been a relatively lean form of content delivery.
Greg Steen

Sobi: A Leaner, and Maybe Smarter, Bike-Sharing System - 0 views

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    SoBi uses a gizmo that fastens to the back of any bike and functions as a lock, a GPS unit, and a bike computer. With a SoBi account, you can use a mobile app (of course) to find an available bike nearby. When you're done, you just lock it to an existing bike rack where someone else can pick it up.
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    this was a daily
Simeon Spearman

Control4 Brings Low-Priced Touchscreen Home Automation For Your Walls - 0 views

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    Why don't we put ads on these devices? You could prob serve up a whole heap of home improvement, home supplies, etc., from such a device because they could be top of mind during interaction with a home automation unit.
Simeon Spearman

Microsoft Seeks to Strengthen Agency Ties | ClickZ - 0 views

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    discusses microsoft's new ad units and their relationship with publicis post-razorfish sale.
Simeon Spearman

The Digital Lives of Babies - Cultural Studies - NYTimes.com - 1 views

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    A recent study published by AVG, an Internet security company, found that 92 percent of American children have an online presence by the time they are 2. One third of mothers in the United States said that they had posted pictures of their newborns online, and 34 percent of American mothers had posted sonograms of their babies in the womb. According to the AVG study, American mothers are more likely to post pictures of their children online than mothers in any other country.
Greg Steen

360i Report on the IAB's Rising Stars Ad Units - 0 views

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    Yesterday the IAB unveiled the winners of its Rising Stars competition, an initiative launched to spur greater creativity in interactive advertising by introducing a series of new brand-friendly ad formats.
Greg Steen

Coca-Cola unites youth through music with new global tvc via Wieden+Kennedy Amsterdam - 0 views

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    Coca-Cola, via Wieden+Kennedy, Amsterdam - Aussie expat Eric Quennoy is co-ECD - is set to rock the world's youth in 2011 with "Coca-Cola Music", an innovative new music program that will give young fans the inside track on the creation of music and the opportunity to view the industry's leading artists at work.
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    Daily 3.16
Simeon Spearman

Facebook Tests "Related Adverts" That Target Based On Status Update and Wall Post Content - 0 views

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    New Facebook ad units. This could be how people market within group messaging apps, etc., but detecting keywords in the conversation.
Simeon Spearman

Don't Like Your Hulu Ad? Now You Can Switch | ClickZ - 0 views

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    New ad units
Simeon Spearman

Motorola Xoom A Flop, Just 100,000 Sold So Far - 0 views

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    That's embarrassing. >.> Meanwhile, supply chain sources are reporting on the same site that iPad 2 sold ~2.5 million units in March alone.
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