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"Sony's new high-end televisions have a neat trick, enabled by Miracast and NFC, that allows users to simply tap their Xperia device with the TV's remote control to mirror the smartphone display on the big screen. Sony says all of its new high-end televisions (W800 or better) will have Miracast and an NFC-enabled remote control. We got a chance to check out the technology in action on the show floor, and to put it simply, it's really cool; it takes a few seconds of holding the remote to the back of the Xperia Z to connect the smartphone to the television, at which point the TV displays whatever you've got open on the phone. It's one of the best television screen-sharing implementations we've seen, as it makes screen sharing nearly effortless. To disable the mirroring, users just need to re-tap their phone to the remote control."

"Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device. Those 40-to-64 are less likely to have followed live online (11%); just 1% followed only online, while 10% followed online as well as on television. Very few Americans 65 and older followed the debate live online (2%) and none followed live coverage exclusively on a computer or mobile device."

Almost three-quarters (74%) of smartphone users are what the Pew terms "connected viewers," compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so. Among other activities people did in the prior 30 days: *23% used their phone to exchange text messages with someone else who was watching the same program in a different location *22% used their phone to check whether something they heard on television was true or not *20% used their phone to visit a site that was mentioned on television *11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching  *6% used their phone to vote for a reality show contestant

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"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

Continuing our conversation of Social and Big Data fuels TV, here's an infographic.

Mobile officially the first screen

streaming global television service

The CW app will offer viewers the option of watching new episodes of its programs the day after they air on television. And unlike on other services such as Hulu, you don't have to authenticate with a cable or satellite TV subscription before gaining access to all those new shows, either.

"From television commercials to mobile phone ads, almost all media will soon be bought and sold via sophisticated trading algorithms that mimic the technologies of stock exchanges, said John Wren, chief executive of Omnicom, one of the world's largest advertising groups."

Data visualizations of social conversations and sentiment have also been used on air like never before. As these historic nights unfold, Bluefin Labs will be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture.