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The film, to be directed by Sundance-winner Drake Doremus (Like Crazy), is based on the story of Alex, a young man who wakes up every day with a different appearance. Intel and Toshiba are seeking actors for the film via a Facebook Page. The first episode in the film is scheduled to premiere on Aug. 16 at 3 p.m. PST. The final episode will air on Sept. 20. In a bit of product placement, Alex will employ a Toshiba Portege Ultrabook during the movie. Grace doesn't appear in the trailer above, but he narrates it. The two tech giants collaborated on a similar project last year called The Inside Experience starring Emmy Rossum. In that case, the plot was moved along by comments from viewers on Facebook and Twitter.

daily 1.19

Morgan Spurlock examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising

daily 1.18

daily 1.27

Levi's, the IFC, and the Sundance Channel are producing a series of short videos on Braddock, Pennsylvania, a struggling former steel town. Episode seven looks at Braddock's new urban farm and the farmers who work there, trying to bring organic local produce to the city.

weekly 9.2

In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.