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So which strategy will work best? Launch first (Vive) or launch latter with more content?

Burger King -- quick-service restaurant joins Google, eBay and others in leveraging mobile to support home-delivery or same-day delivery strategies. Following footsteps of amazon and walmart's same day delivery

Redbox looking to rival Netflix with a possible web streaming service. 

Good move for them - they've got a nice little business model right now, but it's not going to last.

Essentially, they make awesome online videos, concept websites, and art projects rather than placing ads through media buys.  For something like this to work, you need an enthusiastic fanbase.  But I suspect a lot more brands could be doing more stuff like this than are.

Weekly 11.4

They dress their facility up like a gift shop at some kind of strange museum.  

daily 12.7

Based on UK respondents

"Such tablets, Epps claims, won't be able to compete with the low price point and in-store experience that Apple can provide, leading to Forrester's prediction that Apple will score upwards of 80 percent of the U.S. tablet market in 2011."

The National Movement for America's Children published an online video soliciting ideas for a clear, measurable approach to child development. This is being followed by a massive effort to aggregate and synthesize the responses into a cohesive national strategy for our children. This listening and dialogue will occur on the pledge site, on social media channels such as Twitter and Facebook, and in live town hall events throughout the country. The effort culminates Nov. 6 when we'll hold a rally to roll out this crowdsourced in Washington, D.C

dont offer "rewards" that seem more like marketing strategies to get you to try new things or visit at a different time

In the UK but could apply all around

With the launch of community site Facebook Studio, Facebook looks to open dialog with marketers and their agencies about strategies and tactics which lead to better Facebook pages for brands.