Leake says LocalResponse will deliver the ads in two ways: If you mention a company on Twitter, you'll receive a response that links to a relevant retailer landing page. Even more impressive, you'll see banner ads in some mobile apps that can expand and show you the store's circular. (The latter feature is only available in-app currently, but Leake says it will be available for the mobile web by the fourth quarter.)
I asked if any consumers were weirded out by this very direct ad targeting, but Leake said the response has been overwhelmingly positive. She said that consumers realize their check-in data and social media posts are public (unless they've been locked down). Additionally, LocalResponse is very careful to share intent data only with the relevant brand (so a check-in at Macy's won't be seen by any competitors).
FitStudio gives customers access to free workout plans and information to a healthier life. Users can track movements and earn points that they can redeem in Sears, Kmart or Lands End.
Aislelabs launced a marketing automation platform for brick-and-mortar retailers that will help retailers build real-time digital marketing campaigns for in-store deployment and connect with them with their existing online marketing campaigns.