The partnership will promote branded three- to five-minute comedy "shorts"
developed by DumbDumb, the digital-production company launched by former
"Arrested Development" co-stars Will Arnett and Jason Bateman. The company has
previously worked directly with brands like Old Navy, Orbit gum, and
Denny's, for which it recently produced an unscripted series that featured
"Saturday Night Live" alum Dave Koechner interviewing fellow celebs in a Denny's
booth.
Group items tagged
At London bus stop, interactive ad shows different content to men and women | Springwise - 1 views
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ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead.
AT&T's Lee: Long-Form Content is About Engaging Customers | Special: Cannes 2012 - Adve... - 0 views
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AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.
Country Star Kenny Chesney Focuses on Online Viewers During Live Concert - 1 views
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AMEX Unstaged concert series -- netted 100 million livestream views on YouTube and Vevo for artists such as Usher, Coldplay, etc
In second screen twist, TV series debuts an iBook - 1 views
Big Web Series Emerge Around Big Stars | Adweek - 3 views
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Original web programming
BalconyTV turns apartment balconies into music venues | VentureBeat - 0 views
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Int'l music web series gets funding
South Africans Race BMWs on Outdoor Projection Screens - Adrants - 0 views
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Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.
Google+ Hangouts Now Lets You Morph Into a Cat - SocialTimes.com - 0 views
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intorduced a series of webcam effects for hangouts
fashion advergifing - 0 views
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"Burberry successfully one up'ed their own Tweetwalk from last year by tweeting a series of beautiful animated gifs that provided a sneak peak into this year's London Fashion Week show. So simple, yet so mesmerizing."
Google+ Hangouts Now Lets You Morph Into a Cat - SocialTimes.com - 0 views
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introducing a whole series of effects for their Google+ Hangouts service.
Cooking stove operated remotely by text message | Springwise - 0 views
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another series of connected devices -- moving into the kitchen
MTV Digital Series Is A Teen Wolf In Transmedia Clothing 06/05/2012 - 0 views
Cached
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Use for video POV for Vzw
Schick Sponsors a Reality TV Series - Advertising - NYTimes.com - 0 views
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Branded content from Schick
Ptch Partners With Paramount, Letting Users Remix Their Own Paranormal Activity Found F... - 0 views
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Now Paramount Pictures, the studio behind Paranormal Activity and all its sequels, is hoping to make it easier than ever for fans to create their own home movies inspired by the horror flick. To do so, it's partnering with mobile video editing app Ptch, allowing users to integrate filters, sounds, clips, and images from the movie series into their own mobile videos.
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