Orbitz found Mac users on average spend $20 to $30 more a night on hotels
than their PC counterparts, a significant margin given the site's average
nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac
users are 40% more likely to book a four- or five-star hotel than PC users, Mr.
Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay
in more expensive rooms.
"We had the intuition, and we were able to confirm it based on the data,"
Orbitz Chief Technology Officer Roger Liew said.
The sort of targeting undertaken by Orbitz is likely to become more
commonplace as online retailers scramble to identify new ways in which people's
browsing data can be used to boost online sales. Orbitz lost $37 million in 2011
and its stock has fallen by more than 74% since its 2007 IPO.
Thumbs up for Roger Ebert's new revenue model on Twitter | Poynter. - 0 views
AOL Brings Devil Ads to Mobile Phones and Tablets | Digital - Advertising Age - 0 views
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AOL will, of course, be out selling these units to run across its own mobile sites and apps, which amassed 28 million unique visitors in March, according to ComScore. But part of the approach, as with the desktop display ads, will involve selling the Pictela technology to other publishers based on an ad-serving fee model. Mr. Rogers wouldn't reveal exact pricing, but said "we're priced very aggressively to scale." He said fees will be lower than what custom, rich-media competitors charge, but higher than fees for ad-serving that don't contain rich media.
INFOGRAPHIC: Facebook Leads Users To The Box Office - AllFacebook - 0 views
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"The stats from Crowdtap show that users trust their friends (73 percent) more than movie critics (27 percent) such as Gene Siskel or Roger Ebert. People are also four times more likely to like a movie's Facebook page than to follow its Twitter account. More movie-goers also turn to Facebook to give their first review, rather than texting or calling friends after the movie."
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