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Simeon Spearman

Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game Achievements - 0 views

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    HOW ABOUT REWARDS FOR IN-LIFE ACHIEVEMENTS IS THAT TOO MUCH TO ASK
Ivy Chang

My Starbucks Rewards Interactive Window | Digital Buzz Blog - 0 views

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     installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new program will offer customers. 
Simeon Spearman

Tabbedout lets restaurant owners get personal with customers - Tech News and Analysis - 2 views

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    "Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."
Simeon Spearman

In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views

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    "Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Jinah Kim

Rewardables - A Concept For Future Of Work - PSFK - PSFK - 0 views

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    can this be for real?
Ivy Chang

Isis adds loyalty play to mobile payments for vending machines - Mobile Commerce Daily ... - 1 views

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    Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users. The new program provides free products based on points earned by smartphone users who pay at participating vending machines with the Isis Mobile Wallet.
Ivy Chang

Victoria's Secret strengthens loyalty program via timely Instagram contest - Content - ... - 0 views

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    Victoria's Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures. Victoria's Secret will then judge the entries based on creativity, photo quality, originality and consistency with the brand's image. Four winners will be chosen each week for a total of 16 winners. Each winner will receive a $500 shopping spree.
Ivy Chang

The Melting Pot marries social and mobile via Foodspotting partnership - Mobile Commerc... - 1 views

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    rewards consumers with prizes when they snap pictures of their favorite dishes
Ivy Chang

In Singapore, loyalty card rewards coffee fans for being disloyal | Springwise - 1 views

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    disloyalty card to build local cafes and grow together.
Ivy Chang

Service uses gaming to reward consumers for saving money | Springwise - 1 views

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    saveup allows consumers to earn credits for making smart financial decisions
Ivy Chang

American Express rewards consumers via foursquare campaign - Mobile Commerce Daily - So... - 1 views

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    another AMEX and foursquare thing.  spend $10 get $10. Cardmembers can sync their American Express card with their foursquare profile, check-in and spend $10 at participating small businesses across the United States and receive a one-time $10 statement credit.  
Simeon Spearman

Viggle TV loyalty app listens to you watch TV, offers rewards | The Verge - 0 views

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    Viggle has officially launched.
Ivy Chang

More than 3M shoppers use shopkick to get mobile rewards - Mobile Commerce Daily - Appl... - 0 views

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    update on shopkick. To date 1 billion in-app deals and offers have been viewed via the app.The app has seen 10 million product scans, up from 7 million in August 2011 and 3 million in February 2011.
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